#2 New Media & Business: A Bane or A Boon

New media now not only use to gain entertainment but also business involved in it. New media capable to extending advertising function more than traditional media can do. Traditional media advertising have TV Commercial, newspaper and radio commercial, in new media advertising can be found at most of website can be found in internet, online streaming (Youtube, Twitch), video game (pepsi man, FIFA). If you are asking how they can put advertising in website, online streaming and video game, here is the example:

1. Website Advertisement

Lets take a look Yahoo! Website, it is a online news reading website where people can read interesting and up to date news around the world.

Yahoo!

As you can see image above, Yahoo! put their advertisement in between their headlines, people who want to search or read article will see and some might interested and can click the ad. This is how Yahoo! get their revenue from their ad. 

Advantages of Website Advertisement

- Advertiser can reach significantly more people using new media rather than traditional media

Disadvantages of Website Advertisement

- People may ignore some ad and only click on relevant one

- Consumer rejection, people that come to website may have extension on their web which allow them to ignore all any kind of ad.

2. YouTube Advertisement

YouTuber or people who use YouTube to entertain people in the world use YouTube as one of way to gain money while they entertain people by uploading their video content to watch by millions of people.

YouTube Ad

Image above taken from PewDiePie video, the ad will play every time people click the video and will play at least for 15 sec ad time. This is how most of YouTuber get their money, for example famous YouTuber PewDiePie get estimated earning $86K - $1.4M/Month from his ad revenue[1].

Advantages of Online Streaming Advertisement

- People willing to spend their time on short ad before they watch the content they want

- People spend more time on online streaming

- In between video advertiser put advertisement which is put for 5-15 second in small banner at bottom or top middle of video

Disadvantages of Online Streaming Advertisement

- Many people are using extension to disable any kind of advertisement in online streaming

- Some cases, people want to watch the video but bombarded by 10 or more ad even the pop up, and leave the online streaming site.

3. Video Game Advertisement

Video game has its own way to do their business by putting advertisement in their game and gain some extra revenue from each ad they put in game.

Video Game Ad

Image above is from FIFA game made by EA company, you can see Adidas advertisement from image above or in-game. The EA company get their ad revenue from each game of they sold.

As example of how the advertisement above and short description, we now know it is a boon. Where the individual or company not only give entertainment but also involve in business where they put advertisement in their content.

Advantages of Video Game Advertisement

- Online game become more popular to put advertisement (free mobile app is mostly contain ads).

- People spend more that 30 hours per month to play the game. 

Disadvantages of Video Game Advertisement

- Only reach certain of people

- Advertising in game more expensive because video game become more popular. 

Video below will show some in game advertisement used by Barack Obama during his election:

Source: https://www.youtube.com/watch?v=qzK_WE1IvOw&feature=related

"With the internet, business is the new media. The content that you create is the new media. And so when we're talking about content marketing, we're really focusing on what aspect of what you do makes for a unique story. " said Ross R. Mason in one of his video.

Video Link: http://videoprofile.net/categories/smart-video-secrets/business-is-new-media

New media in business can be either a boon or a bane even can be both (depend on which new media type they choose). It all depend on demand of target audience they choose, if online shoes shop will try to reach females audience, video game target to people who seek entertainment from console (PS4, Xbox, WiiU) and Desktop/PC. To know who like this and who like that, the website will storing your unique number on your web browser [4], if you buy shirt from online shop it will record your interest as "shirt, online shop name" (further information in link) and in future you will see a lot of ad from other online shop in your country from ad banner in website. In other hand, some think this is an act of spying and they don't want their privacy leaked to unauthorized third party. The solution of that problem can be solved by deleting your web browser history (include cookies) or go incognito for better privacy (at least for me) you still see ad but not a relevant one.

New media advertisement in website can give the owner support, that will keep their article alive and up to date. Support them if you think it is necessary, the ad shouldn't forced you but you choose your own ad to show through your web browser.

Reference:

[1] Socialblade.com. (2016). pewdiepie YouTube Stats, Channel Statistics - Socialblade.com. [online] Available at: http://socialblade.com/youtube/user/pewdiepie [Accessed 29 Jul. 2016].

[2]Ingram, D. (2016). The Advantages & Disadvantages of Advertising on the Internet. [online] Smallbusiness.chron.com. Available at: http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html [Accessed 29 Jul. 2016].

[3]Cbumarketing.wikispaces.com. (2016). CBUMarketing - Video Game Advertising. [online] Available at: https://cbumarketing.wikispaces.com/Video+Game+Advertising [Accessed 29 Jul. 2016].

[4]Networkadvertising.org. (2016). How does it work? | NAI: Network Advertising Initiative. [online] Available at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work [Accessed 29 Jul. 2016].